WAYNE, PA – February 2026 – Veteran Main Line residential real estate advisor Brett Furman is off to one of the strongest starts of his career following his transition to Real Brokerage, capping early in the year while expanding his team and reinvesting more resources directly into home sellers.

Early in 2026, Furman has already completed five residential home settlements totaling $4,075,000, with an average sale price of $1,018,750. Furman currently represents multiple active listings and has ten signed homes scheduled to come to market in the first quarter of 2026, including two new construction homes, one located in the Tredyffrin Easttown School District and one in the Radnor School District, an early 1900s Tudor in Wayne, a Villanova estate and additional high-end residential properties across the Main Line.

Capping at Real Brokerage places Furman among the company’s top-producing agents nationwide. Once capped, Furman earns 100 percent of his commissions, less fees, through his anniversary date. That structure allows him to redirect more dollars back into client marketing rather than brokerage overhead.

“When I cap, sellers win,” said Furman. “It gives me the flexibility to invest more heavily into preparation, presentation, and promotion instead of sending those dollars elsewhere.”

In addition to commission benefits, Furman earned company stock as part of the capping milestone, creating a long-term retirement income stream aligned with his continued production and growth.

A key advantage of the move to Real is the freedom to deploy best-in-class technology without restriction. Furman has expanded the use of artificial intelligence across pricing strategy, buyer targeting, and marketing optimization, allowing listings to gain stronger visibility and adapt in real time to buyer demand.

Seller benefits include:
• AI-powered pricing and absorption analysis to improve timing and positioning
• Predictive analytics that focus exposure on high-intent buyers
• Real-time optimization of digital campaigns as buyer engagement increases
• Expanded direct mail and digital marketing funded by reinvested commission dollars
• Faster response times and tighter feedback loops while maintaining hands-on service

Furman has also expanded the tools available to sellers by leveraging Real’s fintech platform, which allows eligible clients to finance home improvements prior to sale. Through this program, Furman can help sellers complete strategic upgrades and repairs without requiring upfront cash, using Real’s banking partner to fund approved projects. This flexibility allows homes to be properly prepared and positioned while aligning the cost of improvements with the overall sale strategy.

To ensure service quality keeps pace with demand, Furman expanded his team by adding two additional staff members dedicated exclusively to SEO and large language model visibility. These hires complement his existing support structure, which already includes two licensed professionals focused on marketing execution and administrative coordination.

“Growth only works if service improves at the same time,” Furman added. “Every seller deserves a thoughtful plan, clear communication, and flawless execution regardless of volume.”

Furman is widely known for seller-focused programs designed to remove friction and maximize results. His Ready Set Sell program is a structured, pre-market preparation system that helps homes enter the market fully positioned without upfront cost to the seller. The program addresses presentation and condition through odor elimination, moisture control, curb appeal enhancements, staging guidance, and strategic preparation so each home launches with clarity and momentum.

Once a client signs with the firm, Furman’s Red Carpet Key program delivers a hands-off, white-glove selling experience. Sellers are able to hand over the keys while Furman’s team coordinates every detail, including estate and content management, vendor coordination, home preparation, repairs, landscaping, staging, and logistics. This complimentary service is designed to reduce stress for the seller while maximizing buyer appeal and protecting pricing integrity.

Together, Ready Set Sell and Red Carpet Key form an all-inclusive framework focused on preparation, execution, and buyer psychology rather than guesswork, helping homes sell faster and for stronger value.

With five homes already sold year to date, ten more scheduled for the first quarter, and expanded marketing resources in place, Furman expects 2026 to be a record-setting year while maintaining a highly personalized client experience.

About Brett Furman

Brett Furman is a leading residential real estate advisor serving the Philadelphia Main Line and surrounding suburbs, with nearly four decades of experience representing home sellers and buyers. He is known for combining data-driven pricing, innovative technology, and hands-on service through proven programs that help homes sell faster and for maximum value.

Media Contact:
Brett Furman
Associate Broker, Real Brokerage
610-687-6060
brett@brettfurman.com

Contact Information:

Brett Furman Group Realtors

528 E. Lancaster Ave
Wayne, PA 19087
United States

Brett Furman
+1-610-687-6060
https://brettfurman.com